Steel Petal Press home

About

Mission 

Steel Petal Press shares beauty and humor with the world through handmade stationery. We create products that help people celebrate and connect through life’s important moments. We are committed to preserving the history of letterpress by educating the public on the process and craft of letterpress printing.

Read our CORE VALUES.

 

History

Steel Petal Press® is a Chicago–based letterpress studio owned and operated by Shayna Norwood.  What began as a part–time endeavor in 2008 has grown to include three presses, a paper cutter, and a small + awesome team. Together we print, package and ship each item by hand.

 

Steel Petal Press® was born in December 2008 when Shayna decided to design and print her own holiday cards to send to friends and family. Since then, the business has expanded to include a full line of greeting cards sold across the country, home goods, wedding invitations, and personal stationery.

“Penelope”, a 1960s Chandler & Price Model-N, joined the Steel Petal Press family in the spring of 2011. In the winter of 2012 we welcomed a 1950s Challenge level paper cutter, affectionately known as “Jaws,” into our studio. Next we acquired “Sweetie” our Vandercook SP-15. And finally "Leonard" a C&P from the 1920s.

In the spring of 2016 we moved into our current location in Logan Square where we opened up a flagship retail shop in the front of our space.  Here we sell Steel Petal Press greeting cards, gifts and cards from independent designers from Chicago around the country.

 

Team

 

Shayna

Owner, Designer & Lead Printer

Shayna Norwood is a professionally trained visual artist with a BFA from San Francisco Art Institute. She's been letterpress printing since 2004, and Steel Petal Press has been her full time gig since 2011.  When not thinking up funny greeting card ideas or working with wedding clients you can find her riding her bike around Chicago, enjoying tacos, hanging out at home with her cats and plants, or out dancing to her favorite DJs and bands.

 

Rachel

Studio and Wholesale Account Manager

Rachel loves good candles, holidays, sprinkles, and lists. She graduated in 2014 with a degree in communications. After a few years working as a wedding planner and managing a coffee shop, she discovered her true love was the card and gifts industry. A 10-year itch for Chicago led her from Detroit to Steel Petal Press, where she works hard to keep the studio and wholesale business running smoothly. When not at Steel Petal, you can find her baking cakes, going for runs and bike rides, or planning a party (or twelve). !

 

Shelby

Retail and Brand Outreach Manager

Shelby Wendland hails from a tiny town in Central IL. It wasn't until she began her 5 year career with Gap, Inc. brands that she decided to take her merchandising skills and passion for fashion to the collegiate level. In 2015, Shelby graduated from Illinois State University with a Bachelor's in Fashion Merchandising, and shortly thereafter, traded in cornfields for concrete by moving to Chicago. During Shelby's 2 year stint in the fashion business, her personal life took a huge turn when she moved to Logan Square and instantly fell in love. It wasn't long before she decided to leave her job and pursue a career in the very neighborhood she lived and loved. She joined the Steel Petal Press team in August of 2017 with the primary role of overseeing the retail space and product merchandising which quickly developed into the first full-time employee at Steel Petal Press. In her spare time, Shelby frequents local shows, hangs out with friends, and prides herself on being the best cat mom in the world!

Matt

Fulfillment Specialist

Coming from a small e-commerce business background, Matt’s excited to bring his expertise in packaging and shipping to Steel Petal Press.  With an inherent knack and love for all things mechanical, Matt intended on pursuing an education in engineering.  Though, when his hobby of hand-making performance car parts grew into a successful small business, he quickly changed his focus and started his company Damond Motorsports.  He is happy to be part of the Steel Petal Press team and help with all aspects of order fulfillment.